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Competition Watchdog Launches Investigation into Meta Over Use of Publishers’ Content for AI

The CMA has opened a competition investigation into Meta’s proposed terms for using publishers’ and businesses’ website content to develop AI services. Meta disputes the concerns and has paused the changes.

By Charlotte Mercer • Published 30 October 2026 at 16:00 • 3 min read
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Britain’s competition watchdog has launched a formal investigation into Meta over concerns that its commercial terms could allow the technology company to use news publishers’ and other businesses’ website content to develop artificial intelligence products without giving them meaningful control over how their material is used.

The Competition and Markets Authority (CMA) announced the investigation on Friday 30 October 2026. It will examine whether Meta holds a dominant position in a relevant UK market and, if so, whether its proposed terms amount to an abuse of that position under the Competition Act 1998.

Meta disputes the grounds for an investigation and has paused the proposed changes while consulting publishers and industry groups. No finding of unlawful conduct has been made.

Watchdog raises concerns about publishers’ rights

The CMA says the terms could allow Meta to collect material from websites belonging to news publishers, advertisers and other businesses using its services, then use that material to develop and provide its own products, including AI features. The regulator is concerned that businesses relying on Meta to reach audiences may have little meaningful choice about accepting those conditions.

The investigation follows concerns raised by stakeholders including the News Media Association and Movement for an Open Web.

Proposed changes suspended

Meta originally planned to introduce revised terms on 30 October. Following engagement with the CMA, the company postponed implementation to 20 November. On 28 October it announced a further pause pending consultation with industry groups. The changes are therefore not being introduced as originally scheduled.

CMA examines possible abuse of dominance

Under Chapter II of the Competition Act 1998, the CMA will assess whether Meta is dominant in a relevant UK market and whether its proposed terms constitute an abuse. Market dominance is not itself unlawful, and opening an investigation does not establish that Meta has breached competition law.

Regulator promises swift investigation

CMA chief executive Sarah Cardell said digital platforms play an important role in helping UK businesses reach customers, but companies holding a dominant position must not impose unfair terms. The CMA will gather evidence from Meta and affected third parties and says it wants a swift resolution.

Meta rejects competition concerns

Meta says there are no grounds for a competition investigation. The company has committed not to change its terms without consulting publishers and other stakeholders and says it welcomes the opportunity to explain its approach to the regulator.

Separate concerns about paid business links

Separately, the CMA is seeking information about Meta One, a business subscription service, following concerns raised by the Federation of Small Businesses about the potential effect on small firms posting external links on Facebook and Instagram without a subscription. The CMA has not decided whether to take formal action on those issues, which are outside the scope of the investigation announced today.

What happens next?

The CMA will examine the evidence before deciding whether competition law has been breached. Meta’s proposed changes remain paused. The investigation raises wider questions about the bargaining position of news publishers and businesses that depend on major digital platforms, but no penalty, infringement finding or mandatory remedy has been announced.

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